Журнал основ возобновляемой энергии и приложений
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Assessing and Ranking the Corporate Social Responsibility Behavior of Five Star Hotels in Tehran Using the AHP and FTOPSIS Methods

Jamal Kheiri

Tourism having 11 percent share of our planet’s gross product and as the one of largest industry in the world, has become a major force in our international economies, social lifestyles and understanding of environmental protection. Due to the rising importance of our global interdependence, some concepts like corporate social responsibility (CSR) have a significant role in this dynamic and flourishing industry composed of lodging, transportation and so on. This paper aims at analyzing the concept of CSR as a means of selecting the best practices in the five star hotel brands in Tehran. The three major dimensions of CSR like economic, social and environmental are tried to explain. The paper also presents the results of a study carried out on assessing and ranking the “responsibility level” of these lodging centers. The importance of the criteria used in the CSR-based practices is identified by the analytical hierarchy process (AHP). Moreover, the technique for order performance by similarity to ideal solution (TOPSIS) in the fuzzy environment is used to obtain final ranking of the hotel brands. Results show that among five 5 star hotels in Tehran, Home Hotel takes the best CSR practices. On the contrary, Azadi Hotel is the lowest one in ranking.