Журнал туризма и гостеприимства
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Satisfaction Study of Padang Air Manis Beach Visitors Using Importance Performance Analysis

Yenida, Zaitul Ikhlas Saad and Alhapen R. Chandra

Air Manis Beach is one of famous tourism destination in Padang city and visited by many domestic and foreign tourists. The Padang city government along with the local community always make efforts to increase the satisfaction of visitors of the beach. This study aims to determine satisfaction of visitors of the beach. Most of variables have satisfied consumers, however, there are some that do not have satisfactory performance, such as: cleanliness, houses of worship, speed of response of officers, security teams, parking attendants, officers’ abilities and skills, security, hospitality, and service and courtesy. Therefore, stakeholders must pay attention to these variables in order to fulfill satisfaction of consumers who visit the beach.