Журнал туризма и гостеприимства
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ISSN: 2167-0269
ISSN: 2167-0269
Sarika Aashvi
Adjectival tourism refers to a type of tourism that is marketed and promoted based on a specific characteristic or adjective that is associated with a particular destination. For example, eco-tourism, cultural tourism, adventure tourism, and sustainable tourism are all types of adjectival tourism. While this type of tourism can be effective in attracting visitors, there are both advantages and disadvantages associated with it. One of the main advantages of adjectival tourism is that it allows destinations to differentiate themselves in a crowded and competitive marketplace. By focusing on a specific characteristic or adjective, destinations can create a unique brand identity that sets them apart from other destinations. For example, Costa Rica has successfully marketed itself as a destination for eco-tourism, which has helped it to attract environmentally conscious travelers who are interested in exploring the country's natural beauty and biodiversity.